3 times read

The Environment - Friendly Attributes Of Coconut Products As Marketing Strategy

The intensifying competition for coconut oil, oleochernicals and coir fiber/ peat, both at home and abroad, demands a well planned marketing strategy. Building upon the four P's of marketing (product, place, promotion and price), attempt is made to provide a shopping list of promotional activities dichotornized into local market and foreign market. The strategy matches each product's virtues and popular attributes with the specific requirements of foreign and domestic buyers. The strategy, taken singly or collectively, considers the positive and negative impacts of the highly globalized trade. It presents the diversified uses of these products and their effects on the enviromnent.

....Read Now